REALTOR®
Diane Pennington is an active Real Estate Agent with W Real Estate in Ukiah, California, bringing more than two decades of experience and a deep connection to Mendocino County to her work.
Licensed since 2004, Diane began her real estate career on-site at Sun City Shadow Hills, a Del Webb active adult community in Indio, California. In 2008, she transitioned to residential sales in Indian Wells before returning to her roots in Ukiah in 2016.
Real estate has been part of Diane’s life from the beginning. She grew up in Mendocino County, where her father built the largest real estate brokerage in the county before selling the business in 1985. That early exposure instilled in Diane a lasting appreciation for the profession and for the importance of having a strong connection to the community you serve.
Today, Diane is proud to be locally based with W Real Estate. She believes a locally based brokerage brings a deeper commitment to the community and the people who call it home. Whether helping clients find a full-time residence, vacation home, or acreage, Diane is passionate about helping people find their place.
Diane holds a Bachelor of Science in Agricultural Economics from UC Davis. Her education and experience give her a particular appreciation for land and property, from the beauty of Inland Mendocino County to the dramatic terrain of the Northern California coast.
An avid golfer, Diane discovered her love of the game while living in the desert and has continued playing since returning to Northern California.
Diane’s approach to real estate is grounded in listening, clear communication, and genuine care for her clients. She takes the time to understand what matters most to each person and works to provide thoughtful guidance throughout the process—while bringing the perspective and local knowledge that comes from being deeply rooted in Mendocino County.
As a licensed real estate professional since 2003 experienced with both new and resale homes, commercial land acquisitions, and municipal interface. A native of Ukiah, CA., I returned 8 years ago and have built an extensive referral network and increased closings year after year.
With personal marketing and individual branding, have successfully maintained an average of 10 closings per year in a continually changing market. With correspondence and database management, cultivated repeat business and established myself as a professional real estate force within my personal sphere.
Recruited to identify and facilitate acquisition of parcels for development and/or subdivision by start-up hotel group. Responsible for property escrows in excess of 40 million at the cessation of the lending environment.
Transitioned from Design to Sales at inception of replacement property for SC Palm Desert. Acted as corporate design consultant on new product options while consistently achieving top sales numbers in active adult new home development. Directed buyers through the sales and building process while promoting lifestyle, construction practices, and the Del Webb Brand.
Directed selection and design of interior home finishes, working with up to 130 active buyers at a time. Interacted with Sales Operations, Construction, and suppliers to continually evaluate offered options to meet buyer expectations while maintaining management feasibility.
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